OKRs that bring your strategy to life
Why OKRs?
Many B2B companies have a solid strategy, but in practice, it often remains a static document. OKRs (Objectives & Key Results) ensure that your strategy doesn’t end up in a drawer but actively guides your organization every day.
✔ Focus on what truly matters
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✔ Measurable impact instead of vague goals
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✔ Ownership and engagement across teams
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✔ Flexibility to adjust quickly​​
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How do OKRs work?
OKRs consist of 3 parts:
Objective – What do you want to achieve? → Inspiring & directional
Key Results – How do you measure success? → Concrete & measurable
And if it's up to us we go one step further and add initiatives to make all of this really actionable
=> Tip: Keep Objectives ambitious but realistic. Key Results should be measurable so that progress is clear.
Our Approach: From Strategy to Action
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At Holmes & Watson, we help companies set up OKRs that truly work. No theoretical exercise, but a hands-on approach with direct impact.​
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Step 1: Kick-off & strategic translations
Step 2: Defining OKRs & creating ownership
Step 3: Implementation & defining the right cadence
Step 4: Evaluation & optimization
Succeeding with OKRs: What Makes the Difference?
Do's:
✔ Ensure full buy-in from leadership.
✔ Keep OKRs transparent and accessible.
✔ Focus on impact, not just output.
✔ Celebrate successes and learn from failures.
Don’ts:
✖ Use OKRs as a KPI tool – they are about growth, not control.
✖ Set too many OKRs at once – focus is key.
✖ Neglect follow-up – OKRs only work if actively managed.
